Black Arrow Candles - Arrowhead Range
Black Arrow Candles are an inimitable, sophisticated brand of soy wax candles, hand crafted and lovingly poured and packaged to order. Highly sought after by stylish, eco-conscious humans around the globe, their bold fragrance blends are either synthetic or derived from natural plant extracts. No animal-based products are used including honey, musk, milk or beeswax, making each candle reassuringly animal and vegan-friendly. Good for you, and good for the earth.
I was commissioned to create a unique, bespoke packaging piece for the new Arrowhead range. The challenge: it had to be distinctive and elegant, but robust enough to protect the high quality, hand blown glass vessel enveloping the candle.
Inspired by memories of Robin Hood firing arrows deep into the middle of tree trunks, the client had a clear vision of basing the packaging an this archery theme-yet with a modern, ready-for-retail look and feel. Accordingly, the ‘arrowhead’ (the candle) was set into a package that looks like a beautiful, modern, lime washed piece of wood. It is designed to be very deceptive – to draw customers in, to pick it up and discover the beautiful candle within.
Then came the difficult part, the execution. No block of wood is the same, nor is it straight edged, so the plan was to design a cardboard form that was actually imperfect. A disruptive, yet natural shape was engineered by chamfering off the top right edge to create a unique, organic look and feel, just like wood. As the pack hinges in half, the two sides are actually the same piece, yet mirrored – resulting in a perfect balance of straight versus angled lines for the front, back, top, and bottom view points.
... backed by beautiful pack design.
To compliment this pack, Curious Design created a sophisticated piece of branding and labeling that embodies the spirit of Black Arrow.
A signature arrowhead was devised as a visual icon that can be integrated with the brand name, or used independently in a symbolic context. The two ‘A's in the Black Arrow typography also have the horizontal bars between the outer slopes removed-to create subtle arrow shapes and reflect the marque.
The colour palette is deliberately understated and the arrowhead has been embossed with a 'black on black' texture for a tactile quality. All of these nuances ensure that the graphic content works harmoniously with the unique pack shape.
Client: Black Arrow Candles
Graphic design: Monique Robins - Curious
Wood texture illustrator: Mike Amundson
Creative Direction, Packaging
Designworks - Happy Holidays
A collaborative venture.
This project celebrates Designworks rooftop honeybees, delivering the message of working naturally.
A sweet gift for their clients - Natural, hand pressed honey that's made freely, creatively and collaboratively.
I was invited to collaborate on this project through my cardboard crafting. To create a piece of packaging that celebrates the finer details, that works perfectly, just like the bees.
"Designed for little moments of sweetness in this busy bee world" Designworks, Auckland.
Client & Artwork: www.designworks.co.nz
Creative Direction, Packaging
B&F Papers - New Packaging Board Range Promotion
While staying true to their values as a specialist paper merchant, B&F Papers recently decided to focus on gaining a share of the packaging paper stock market. Rather than blindly releasing a large collection of stock options they’ve instead launched a carefully considered collection. In keeping with B&F's reputation for quality papers the decision was made to showcase the promotion as an aspirational packaging piece that utilised a number of finishes and design in unusual ways, encouraging clients to aspire to use B&F's stocks as well crafted packaging for end users.
Many brands have realised that investment in strong design and engineering of their packaging has enhanced the end users experience and added value to their products. It's these cues of discovery and enjoyment of opening packaging that created the idea for this promotional packaging piece. B&F's creative agency Supply, invited me to join the project to engineer the workings and prototype for this.
The initial brief was around the Russian doll concept - a figure that separates, top from bottom, to reveal a smaller figure of the same sort inside, which has, in turn, another figure inside of it, and so on... It was my task to interpret this with cardboard and use the four new packaging stocks available. I decided to base the form around a cube. A classic symbol of packaging - the humble box. Not a boring one though, a sexy one with flowing lines, movement, surprise and anticipation, all captured inside.
The most satisfying part to my process was being able to apply some of my older packaging concepts that never made it across the line, or didn't live to tell the tale in earlier projects. Whilst crafting the idea they all seemed to climb into my head at once, forming the perfect package. Combined together they've turned into one of my most favoured and celebrated creations, and in essence - a Frankenstein packaging piece! A living, breathing, beautiful swatch book..
Supply then took back the reins and delivered a beautiful, well polished example of packaging. Strongly typographic, the design of the piece was informed by interpretations of the stocks qualities, names, and backstories. The recipient is encouraged to explore the piece; turn it over their hands; be surprised by opening the packaging in a number of ways (opening tear strips, pull down, pull up etc.); and enjoy the different contrasts found in the combined stocks, spot varnishes, foils, untreated stocks, surprising folds and playful colour and typography.
"The Medium Is The Message"
Creative Direction, Packaging
adidas - Ultra Boost
Step in to these running shoes and you'll rethink everything you know about what fast and comfortable feels like. They're built with boost™ for incredible energy-returning cushioning beneath your feet without adding weight or sacrificing ground feel. These shoes feature a breathable Primeknit upper for a flexible and supportive fit. With a STRETCHWEB outsole that enhances the energy returning properties of boost™.
The idea behind this packaging was to create movement within itself, demonstrating the energy taking over.
Client / artwork / production: ICG - www.icg.co.nz
Creative Direction, Packaging
BOLU Organic Loose Leaf
Bolu are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. The brief was to design an original, contemporary piece of packaging with a premium tone and striking shelf presence.
The starting point to achieving this goal was the creation of a unique pack shape. After exploring many options, a perfect balance of aesthetics and function were applied. Visually the pack looks completely harmonious-due to the integration of flowing, curved lines that echo traditional Indian architecture.
However form is nothing without function, so the true accomplishment was ensuring that this unique pack was cost effective to produce and straightforward to assemble. Though it appears very technical, behind it’s flowing curves are the workings of a basic, seam glued presslock base carton - achieved with two ‘false’ creases through each side panel. This allows for a standard machine gluing process and the box erects just like a regular square carton.
Inviting Curious to the party was the key to success in this epic project. They lept into action designing sumptuous iconography and fused with it with a vibrant colour palette, to create a contemporary range of packs. Brilliant.
www.bolu.co.nz | www.curious.co.nz
Marx Design - Xmas Goodies
Tis the season to be jolly, so Marx Design sent out some Christmas cheer. I was invited to create some custom and splendid packs to not only look good, but to survive happy/throwy courier drivers... These boxes look fairly simple, but underneath the bottle fitting has over-engineered madness! Merry Christmas all - Ho Ho Ho
Branding & artwork: Marx Design
Creative Direction, Packaging
The Remarkable Chocolate Co - Gift Box Packaging
The Remarkable Chocolate Co. They love chocolate.
Their bars have an awesomely high cacao content, which gives a rich, melt in your mouth quality and combines real and natural ingredients. All their chocolates are of the highest quality and made using traditional European techniques. Pure chocolate with no added palm oil. Best of all, their bars are handcrafted using small batch production right here in New Zealand - which means the bar you buy is unique to you. Yum.
These delicious and beautiful chocolate bars were needing a gift pack. Nothing standard though, a remarkable one.
Artwork: London Studio - www.londonstudio.co.nz
Art Direction, Creative Direction, Packaging
1Above® - New droplet packaging
1Above® are here to bring back the love of flying, to help the well travelled fly well and arrive ready. They have produced a product that puts people back in control of their health when they fly. 1Above® combines the best of nature and science to help hydrate fast, support circulation and fight the impact of jet lag.
The brief was to refresh the effervescent tablet packaging. Stepping away from the standard square carton to a bespoke form, with originality and improved usability for the 10, 25 and 50hr packs.
The fundamental theory to this design was to develop a piece of packaging that would work harmoniously with the brand. If the pack could adopt the form of the droplet icon, not only would it create a beautiful shape but also reflect the true essence of the product – hydration.
Hand sampling began. This method is preferred to sketching or generating visuals as it allows a deeper and faster understanding as to whether an idea is physically possible, structurally sound and, indeed, practical. With some development, it was all three. Though these did not come straight away, or easily. The droplet went through an ample amount of stages and amendments to reach its final design. Rapid prototyping and trials discovered the packs best function was to open on its larger, curved side. This allows greater room for the user to access the product — sliding the tablet sachets in and out as required, whilst giving the base a stable edge to stand.
The 1Above® brand and droplet were crafted to share the link with hydration, and reference the shape of a planes wing as a nod to aviation. Finally, we've produced a piece of packaging that is consistent with this, and their iconic bottles.
Creative Direction, Packaging
Beck's Boom Box - NZ Music Month
An eclectic mix of musical genres influenced the newest range of New Zealand exclusive Beck’s bottles. Each label motif is a reflection of cover art for a specific genre of music, in an exaggerated, almost clichéd way. From indie to hip hop, rock to pop, heavy metal to punk, Beck’s captured the varied sounds that are ever-present in the NZ music scene.
The brief was to create a pack to show off these new labels. Influenced by music, it seemed an appropriate choice to house each genre (beer) within a boom box, a classically nostalgic music symbol. One thing that was clear from the start, this needed to be engaging, uber cool and become a piece of packaging that was hard to part with.
The exterior felt like it would need a bit of depth, something to catch the eye rather than just relying on the print. The Beck’s crest and speaker rims were designed as separate pieces to stand out proud, plus the cassette deck physically works, pulling open to reveal a custom labelled mix tape.
As the boom box opens, it displays 6 beers, cradled in their own individual cut-outs for both presentation and protection. Thankfully Beck’s wanted this as a 12 pack so the box needed an additional layer between them, preventing the beers touching each other. This opened up a whole new level of creativity; other music-y items, like hip hop inspired pop-out glasses, coasters, retro cassette tapes and a USB with sponsored Beck’s track lists to listen to while you enjoy a drink.
Straight out gangster…
Creative Direction, Music, Packaging
total truck - sign & display.
If you need a trusted industry supplier look no further than total. A member of the NZSDA, They are sure to bring you the best in show. Their products offer a wide range of solutions for all sign and display requirements with globally established brands.
To keep one step ahead of the fast-moving sign and display industry, total constantly pursue innovative ways to help customers streamline their business and maximise their return on investment. With this said, I was asked to design a pack to house their sign and display stocks in an interesting and engaging way. As all of their material is delivered on the back of a truck, it seemed the perfect idea to indeed create a truck - but this one delivering right to your desk - complete with a swatch book nestled in the cab and tangible samples of the thicker stock across one whole side.
Client & artwork: ICG - www.icg.co.nz
Creative Direction, Packaging
Retro, Cardboard TV
"Mat, we want you to build us a cardboard TV"
Brief: x2 conditions
1. We'd like it brown and kinda retro looking, just go for it!
2. Can we have it on Wednesday... ?
This TV will house a stop motion commercial, inside it's screen.
Client - OnDigital - www.ondigital.co.nz
Advertising, Art Direction, Packaging
Serious Popcorn - Emergency Snack Aid Kit
Serious Popcorn is popcorn with a serious story.
Snacking has a bad rap. Most snack foods aren’t made in a way that’s any good for you or the planet. Serious Popcorn are here to change all that. Popcorn is a gluten-free, fibre-rich whole grain. It’s a naturally light and healthy snack that they pop by hand and season to foodie perfection.
You may notice their mascot, Serious Bear. Why so Serious? Serious Bear is concerned about what you’re snacking on. He’s giving you that look. Enough of the chips, stop it with the chocolate bar, you. He's giving you this look out of love. Because he cares. Like a bear.
I care too. And as part of a PR campaign, I was asked to create a packaging form around the idea of an emergency snack aid kit. As there were x2 flavours, the pack was designed to have a twin opening. One on the left, and one on the right - offering a sense of interaction and discovery.
Client: Serious Popcorn - www.seriouspopcorn.com
Branding/artwork: DD/MM/YY - www.ddmmyy.com
Stolen - Coffee & Cigarette Rum
Introducing Stolen Rum’s Coffee & Cigarettes, a smoky coffee spiced rum only available in the USA. The initial promotion of the rum took cues from its name and I was asked to create the structural design and concept model for a rather wicked, special edition pack in the form of an enlarged cigarette box.
The brains: DDMMYY - www.studio.ddmmyy.com
Creative Direction, Packaging
FELTON - water product packaging
Kiwi born and Kiwi bred, the Felton story started over 45 years ago in a small workshop in the Auckland suburb of Glen Innes. With a vision of providing New Zealanders with market leading, functional and top quality showerware and tapware, Felton still proudly designs and finishes each and every product right here in Aoteroa. At the forefront of innovation, Felton’s sleek and modern designs are focused on the user and combine technologies with aesthetic appeal.
I was invited to revamp their packaging range, structurally. To work out modular box and insert systems to minimise product packaging SKU's. This was no easy task, I designed and prototyped for 10 different products, with a range of 5 - 15 styles/models within them - Eeek. Basically, brain gymnastics, trial & error, cutting and re-cutting at my maximum capacity.
It was completed and produced over their range. Now all of their packaging is consistent with form, style and most of all, protection.
Artwork: Felton, Inhouse designer.
Creative Direction, Packaging
Rest In Pets: Biodegradable cardboard pet caskets
This one's a personal project - www.restinpets.com
An idea had been rattling around my head for some time and eventually made its way into the ideas book, sketched, then straight onto CAD. Once I had cut my first prototype I stood back and revelled in the pure, natural beauty of it and like an over excited child at Christmas I started showing it off to fellow designers & friends. All who saw this instantly knew that this wasn’t just an idea anymore, this had to happen. So Rest In Pets was created…
The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event. But think back to your early childhood memories of pets passing away. Goldfish flushed unceremoniously down the toilet. Guinea pigs and bunnies wrapped in old tea towels, and cats squashed into shoeboxes. Surely our furry family members are worth a bit of forethought?
Illustration, Packaging, Product Design
Bangerittos - probably gluten free
Bangerritos! Everything you love about a burrito but in a delicious free range pork sausage that's stuffed with Mexican inspired ingredients.
These bad-boys were needing some packaging so we ran a few ideas - burrito style/shapes and tortilla wraps.
We then invited Curious Design to create some banging grahics - mágico!
Bangerritos ... probably gluten free
Danelle Bohane - Wedding Package
Danelle Bohane is an Auckland based wedding photographer. She travels throughout New Zealand and beyond for weddings on a regular basis, it is in her blood.
Over the past few years Danelle discovered that she enjoyed telling stories; not with the pen and paper but through what she sees with her camera – in particular, someone’s story. Danelle is passionate about capturing emotion and love in an organic way without interfering, just letting the story unfold in front of her...
...on the unfolding note - Danelle invited me to create a bespoke piece of packaging for her clients.
With inspiration from her newly launched website, the design has a geometric quality - neat angles and strong lines.
Building layers was an extremely important element to this piece, adding a real sense of discovery and joy for the momentous occasion of receiving such treasured imagery.
Danelle's attention to detail in her work is paramount so I needed to make sure that the package reflected this.
To start, you have a beautiful square package. Once the sleeve is removed the geometrics come into play, the inner tray separates on the angle and opens either side unveiling the hero image. Under this, a delightfully thought through thank you & how to care for your images sheet. Then, the main event. Neatly sunk into the base of the package is the USB with the special day captured.
- illustration design - Flosites
- packaging artwork - Ian Ferguson, Friends of Design
Creative Direction, Packaging, Photography
Triangle Clothing - big ass triangle & boombox
That moment when a R A D clothing brand asks you to create a big ass triangle & boombox...
TRIANGLE - The tone of the Triangle brand is child focused yet filled with subtle adult references, to say Iron Maiden or Biggie Smalls paired back with amazing cut n sew, clever one liners and killer graphics. Triangle kids clothing seamlessly blends charming and cute with pop culture, skate cool, rock n roll and an attention to detail and quality that is second to none.
Former Pro Skateboarder, Nick was the founder of the kids brand ‘Minti’ and illustrious streetwear brand ‘Federation’, he’s also designed for International Music Mogul and Streetwear aficionado Steve Aoki and his label Dim Mak.
Greg Straight is a prolific illustrator, artist and graphic designer with a rich portfolio of clients. He has a solid background working in the clothing industry both here and in London. He has a number of key styles including a cheeky and often humorous take, which lends itself perfectly to kids wear.
Having 5 kids as muses between them, these guys have got this on lock down and you know they are destined to kill it!
Who’s your Triangle?
Creative Direction, Packaging
Cardboard Kenworth Truck (50th Anniversary)
Another ace brief.
"Mat, we've seen the cardboard tv... we want you to build us a cardboard truck" ... Now I'm no model maker, but I had to give this one a crack.
Kenworth were having their 50th anniversary within New Zealand and wanted some special centrepieces for a celebration dinner. Yep, rad, mini models of one of their trucks... x85 of them, hand built.
Starting with some imagery of the desired truck, the CAD drawing began - just with an eye for detail and approriate scale. Near the bottom of the page you'll see my first white model. A pretty good start but lacked a little oomph, plus the nose was a bit stumpy! After some refinements - most importantly the chunky exhaust and the hollowed out back tyres, we were ready to roll. Line art was added and the centrepiece was done.
The completed truck is made from E Flute corrugated and the wheels were cut from 16mm Xanita board, for the bulky tread/tyre look.
Client: Image Centre Group/OnDigital
Artwork: Robin Charles, ICG
Art Direction, Creative Direction, Packaging
Mountain Dew - GOCAP
Colenso turned a Mountain Dew bottle cap into a GoPro mount - My task was to package it up nicely.
Simply attach your camera to the cap with locking screw, screw cap back onto the bottle. Start filming. Share it.
#easyishard #dew10k #dothedew
Client/Artwork/Production: Colenso BBDO - www.colensobbdo.co.nz
KAI Coconut Water - Presentation Pack.
KAI Coconut Water is made from the best coconut in the world – the Sri Lankan Golden Thambili.
I was asked to create premium presentation packs for x12 bottles & supporting literature.
The box was designed to hold the products on two levels. The bottles are beautiful just as they are but for that extra touch of class, the top layer effortlessly lifts away presenting the remaining bottles underneath. All secure in bespoke, perfect fit inserts.
The folders have button & string closures. These were hand cut, creased, eyeleted and string bound.
Client, branding, artwork: Marx Design
Photography: Duncan Innes
Illustration: James Stewart
*KA-BOOM* Paper Tanks
One of the best subject lines I've ever had... "We want a cardboard tank"
Brief: x2 conditions
1. It must be able to be pressed out of an A4 sheet of paper
2. It needs to be cool
Client - The Image Centre - Robin Charles illustration.
The Good Housewife - Packaging Design
The Good Housewife can only be found in specialist stores; stores that care. It is beautifully constructed for those willing to make just a little more effort to find and own a premium product. It is for the type of person who prefers to buy their produce from the local farmers’ market rather than the supermarket.
I had the pleasure of working on some fun & challenging packaging forms. All natural brown E Flute.
Artwork to come.
Creative Direction, Packaging
Cloudy Bay - triple wine pack
This pack was to look & feel premium.
The base and lid are made from 3mm thick muda boxboard, both lined and covered with luxurious paper.
The divider stops the wine from touching each other and the whole pack seals to look quite stunning with its cutouts displaying the labels.
Just awaiting artwork now to finish.
Industrial Design, Packaging
Look Good Feel Better
Look Good Feel Better is a free service offered to women undergoing treatment for cancer. They help restore and enhance the appearance of cancer patients during, and after treatment. Their aim is to put a smile on the face of every woman with cancer. They are there with support, guidance and free makeover workshops at a difficult time in their lives, when they need it most. Look Good Feel Better understand that the way we look on the outside can have a powerful influence on how we feel on the inside. With makeup, skincare, skills and a positive attitude, they transform the look and the outlook of over 3000 New Zealand women with cancer every year... Look Good Feel Better’s famous lipstick pens and bookmarks were going back on sale for "Feel Better Month" (July) so we were set the task of giving these items a makeover themselves.
Client / Artwork: Brother Design
Creative Direction, Packaging
idealog cardboard cover shoot
It was a pretty cool day when the idealog team asked me to help design, build and setup a cardboard cover shoot for their Nov/Dec issue. The magazine was going to include the NZ Innovator Awards and an extensive piece on exporting goods to China so we needed to do something innovative and around the idea of taking ideas to the world...
After a good brainstorming session with Aimee (a wicked art director) I was basically given the nod to get to work and cut lots of cool things out of cardboard, it was awesome!
The large head with all the landmarks was made from E Flute and cut with an Esko cutter slooooowly... as for the clouds and baloons, I simply cut & creased these by hand on some nice 350gsm stock. We used the Esko again for the letters, these were made 3D by layering one on top of each other - B Flute.
The shoot took us around 5 hours and had many important elements, such as: patience, masking tape, fishing wire, biscuits, knot tying, beer, standing on tippy toes, laughing, climbing, wobbling, shaking, nodding, and of course, a whole heap of photography gear.
The cheeky devils then decided to put me in the piece and slap me on the cover too - ha, stoked! My mum is going to be so proud...
Art Director - Aimee Carruthers
Editor, idealog - Hazel Phillips
Photographer - Bryce Carleton
Art Direction, Packaging
Rachel Carley Ceramics
Rachel Carley established a ceramic design practice in 1994 in Auckland, New Zealand, while studying architecture. The collection developed from an interest in collecting, revising and re-casting rejected tablewares. The intention was to create a ceramics collection that brought together a motley aggregate of waifs and strays, providing an afterlife for demoted objects. The pieces can be mixed and matched in a multitude of ways to create diverse chromatic compositions on the dining table. These different combinatories enhance the aesthetic appeal of both the container and the contents. The vessels are designed to collaborate with food rather than act as a distancing, background foil to it. Why not question the ubiquity of white table ware and glory in polychromatic splendour instead?
These pieces are indeed brilliant from Rachel, yet they'd be no good arriving through the mail in multiple, broken pieces... So I was engaged to design some protective, yet lovely looking transit packaging. With the large collection Rachel offers, these packs were engineered and sized to be as common as possible, to hold various styles and shapes of her ceramics to keep things nice and tidy in the studio.
Identity, gift wrap stickers: Inhouse Design
A fine line of tweezer and brow tools.
The BROWTICIAN Tweezers are made from titanium-plated Japanese stainless steel. The tips are hand ground, providing unrivalled precision. Encased in a sleek mirror compact, these bad-boys enable you to create the perfect brow at home or on the go.
BROWTICIAN wanted to avoid (at all costs) blister packs, plastic pouches, or wallets to display these ... so we did.
Artwork: QVS Global (inhouse)
Creative Direction, Packaging
Sans New Generation Cueticals
Final & Concepts:
PH & SHINE CORRECTOR - Restores hair to its virgin state by altering the pH with a unique combination of B vitamins and fruit enzymes. Sans needed a simple, elegant carton to hold the bottle securely.
YOLKR egg separator
Forget the traditional method of transferring the yolk between cracked egg shells... and the mess, broken yolks and floating shells that go with it. YOLKR is an innovative and stylish way of separating egg yolks from whites. Basically, it sucks... but in a good way!
It was my task to design the packaging for this ridiculously good looking kitchen item. The brief had some vital features to be considered: 1: Keep the beauty of the product - to have it shown as much as possible and able to be touched/squeezed. 2: Preferably the ability to hang or sit nicely in-stores.
I went through a few options (see hand cut concepts & pack testing below)
The final single YOLKR package had it all. Once this little beauty was complete I then created a few point of sale pieces and a transit display too. With my structural part finished I handed the baton to my friends at Curious Design and they knocked it out of the park!
YOLKR - IT SUCKS
"Suits you sir" A cardboard, snazzy dresser
This snappy dresser isn't made up by some clever graphic design ... oh no.
Entirely made from cardboard, this snazzy little sucker is the perfect leave behind when you intend to make a smart impression. Inspired by a certain English spy - this chap here presents as a nice and tidy suit. Rocking up to meetings looking rather dapper for the occasion, whilst you're wearing your tight black jeans and favourite t-shirt.
The suit jacket opens up like a charm and presents a business card, neatly tucked into the shirt pocket - nice.
Cardboard Fridge - Cheese Wheel, Milk & Cream
I was asked to design a knock out concept to use for a pitch to a leading dairy company. This monster design came from an informal chat - discussing perhaps designing a milk carton to fill with info, goodies etc ... before I knew it the conversation turned into a fully fledged ideas smorgasbord!
Cheese wheel - To display all of the various parts, strengths & capabilities of their business
Milk carton - Holding documents & promotional goodies
Cream carton - Sweets/lollies & hunger busting bribery
These were all cool ideas and worked well for the industry but it needed to be presented cleverly.
The Fridge - Not only does this bad boy come with internal fittings to hold everything in place neatly and rather charmingly, it boasts a magnetic hinged door with a PVC window so you can see the delights before opening.
The wonderful .. Mr Greg Straight's Portfolio
Greg is a pretty whizz illustrator and found my details through the design grapevine ... He contacted me and asked (demanded) that I create him a portfolio piece that would encapsulate his talent. He had been fortunate enough to bump into and chat to the art director of Wallpaper* Magazine whilst in Auckland at the Semi Permanent exhibition. Greg still appeals that he was NOT stalking him ... The facts still remain unknown and rather shadey!
Wallpaper* Mag receive thousands of emails with "ooh, ooh, look at my work" all of the time and Greg was tipped off that hardly any of them were read, as the guy just simply has not got the time to go through them all. However, he said that he can't help himself if something was to be delivered through the mail ...
So - Greg & I sat down and discussed that we would create something funky, different and that would travel across the globe and still look like it had been handled like the crown jewels. Creating multiple layers of corrugated card and cutting cool little cut-outs, it made the perfect hollowed out book that effortlessly showed off his work and presented in a way that received a chorus of applause when it arrived on the directors desk in the UK. Needless to say that Greg has now pushed his way to the top of the list when it comes to choosing an illustrator.
View his work here: www.gregstraight.com
Epic - fly fishing kit
In Epic's words... New Zealand is our home, but we've been adventuring, diving, hiking and fishing for a while now, more than 30 years in-fact. From Antarctica to Key West, the Aleutian Islands to the Cook Islands and most places in-between. During our travels we've come to learn and appreciate the value of top quality gear - and that's what we produce and sell. Simple.
We've taken this experience and sourced or developed what we believe are the absolute best products in their class, to do so we've teamed up with some very clever engineers, designers and manufacturers. Swift gear is designed and developed by the people at the pointy end.
With this said... I couldn't let them down by creating any old package, this one had to be custom built and remain awesome through the rigorous levels of testing that the couriers may lay upon it, not only within NZ but overseas travel. Creating cradles & inserts for their beautiful components was key here, not just for dashing good looks but to keep them secure. The fitting also has hidden rolled supports inbetween, underneath and along the sides for maximum impact protection. We were also able to manage some sneaky rod holders below the fitting that you can pop up to place your rod nicely whilst making it up - rad!
Mackinven & Co
Mackinven & Co is a New Zealand designed and made luxury fragrance brand.
Made with creative passion and integrity, Mackinven & Co candles are hand crafted in unique and re-usable glass containers using all-natural soy wax, cotton wicks and fine fragrance oils. The Mackinven & Co collection is defined by quality and ethical production.
The packaging was created with 2mm boxboard - hand lined and covered with paper wraps.
Art Direction, Packaging
Double module kit
This was a juicy bit of cardboard engineering work - I loved it!
Lucid Design were asked to gather all of these elements together and package them up. After converstaions we knew that we were not going to just lob all the bits into a big box!
So... we set out to create two separate bundles that could hold each component nicely, along with all of it's bits and bobs. This way, not only does it look great but the end user - the customer understands what goes with what. Simple.
TVNZ - NZ Marketing Awards
These awards, now 22 years old, were given a major revamp by Tangible Media in 2012. With a new brand and design template and a bolder mission to celebrate “Everything Marketing” the relaunch generated stunning results: 49% increase in entries and ticket sales and record haul of sponsorship revenue. For the 2013 spectacle they wanted to be even more kick-ass and invited me to create the already stunning award from cardboard to create beautiful centre pieces for the tables.
These worked out so well that we couldn't help but make a 2 x 3m version for the red carpet. Boom.
www.whitedoor.co.nz - Awards night images, Nigel King
Cardboard Clapper DM Piece for dpod Auckland
dpod offer design, photo, video, print & packaging ...
Brief: Create a rad DM piece
With such a neat plethora of skills and service, dpod wanted to create a piece that is not only visually striking but encapsulates the dpod brand/experience - "possible is everything"
Where to start ...
Idea - *BANG* Clapper board
In a nutshell ... a working, cracking, snapping clapper board! Within this lies a cinema style pack that slides open on either side just like at the start of the movies. Showing off a DVD video showreel & a snazzy booklet with pro shot images of the packaging that they have created for clients.
With some creative thinking and as always, some rather good cardboard engineering - the vision was born.
The clapper is made from E Flute and has a magnetic closure on the reverse flap. Once you open this, a clever piece of wizardry has the inside popping out around 15mm so you can pull it out easily and think "what the ... how the ... ?" Once you calm your excitement levels, you simply pull either end of the stage apart and it reveals the goodies to drool over.
A perfect solution to demonstrate the dpod experience - design, photo, video, print, packaging & smarts
Contact the crew to get your hands on one of these and have a look at the serious skills that these guys offer
CAST, CREW, CREDITS
Director - Andrew Nalder, dpod (plus the wizardry pop out idea)
Artwork - Gregoire Aubourg, dpod
Photography - Bryce Carleton, dpod
Print, production, make up - dpod team
Structural packaging design / vision - Mat Bogust (AKA me)
Advertising, Branding, Packaging
I love goooooold... Fonterra Tetra Pak award
Of course a gold bullion style solid gold Tetra Pak would have been epic ... but erm, pretty costly (No offence Peter) Instead a hand cut & formed pack was the way to go.
This was created with Spicers 300gsm sirio pearl aurum (metallic gold) and digitally printed. Once the Tetra was half glued up, a block of wood was cut to size, sanded and added for a good weight & feel for the award, then simply sealed.
Client & artwork: tried&true
The Little Card Factory
Emma Fraser is the designer and creator behind The Little Card Factory. Growing up in the UK, she moved to New Zealand in 2008 to complete her Visual Arts degree at Auckland University of Technology. Knowing the corporate world wasn't for her, she decided to take her love for cards and illustration further and started The Little Card Factory. In a world surrounded by technology and emails, TLCF invites you to take the time out and enjoy the simple pleasure of sending a card. It will make someones day, they promise. Simplicity is key at The Little Card Factory & with the Little Squares of Positivity added to their range, it's time that your desk filled you with a positive charge...
Illustrations/artwork - the talented Emma at TLCF
bayly&moore - good stuff
Documentary style storytelling is what bayly&moore dig more than anything - shooting images that tell genuine stories and show real people at their best. They needed a neat little package to pass to their clients after a shoot. Bam.
Fruit Syrup Gift Range
An NZ based design agency approached me with a fantastic challenge ... To create a stunning and delicious x3 bottle gift pack which boasts the products glorious colours and allows light to sparkle through at every angle.
There were 2 key no-no's ...
NOT to be made from corrugated board
NOT to be a drab windowed carton
Music to my ears as I wouldn't have dreamed of making something so standard and predictable! Knowing this brief was a cracker and my packaging senses tingling with excitement I swiftly went to work to create this masterpiece
The pack was designed to show as much of the bottles as physically possible - I managed this by engineering the top & bottom walls to take the bottles base & cap - just the right size to load the tops in and snap the bases into place ... awesome ... however, these little beauties are heavy and needed extra support than just the cardboard to make sure they stay nice and safe. The solution was to design and develop custom and perfectly sculpted E Flute fittings that are easily slipped into the cavity walls during make-up, adding strength, stability and the final touch to have this design looking immaculate & sleek on the outside, whilst having a solid corrugated skeleton system underneath.
This pack design would be nowhere without the artwork and print job from the guys at Samdog. Creating five faultless designs to capture the essence of this fantastic brand - kudos
Rudolf Xmas Card
Every year you get the same old Christmas cards that drop through your door....
The Image Centre wanted to do something a little different, so a pop out reindeer was designed and delivered with a ho ho ho this year!
Artwork / Illustration: Robin Charles, ICG
"Stick to either side of your monitor, mug, or head of colleague"
Merry Christmas everyone!
Art Direction, Packaging
Pineapple Heads Display
These guys have raised the bar in kids hair products ... Making the purest, yummiest kids hair products known to man. Now they’ve got five super duper products that have been fully kid tested and approved. So they were ready to go into hair salons and show them off.
The product itself looks so cool & vibrant, the display needed to be designed to show the goods as much as possible, kinda like a stage. The base of the bottles have a small lip so we were able to locate them into cut-outs in the plinth to hold them neatly in place. With the character shaped header card, this little beauty is rather striking ...
ArtyInk - Paper Wishes
Even without print this looks phenomenal. To open the pack, you fold 1 half of the heart on the front up and the other down – hey presto, it comes apart ... engaging with the client. They are then presented with the wonderful booklet containing their hearts that they’re so excited to fill out on their special day.
By pulling out the booklet – POW ... there’s the pen, placed to the left side leaving a nice amount of space for some artwork/details. A heart as a cut out so you can see the return courier bag under the fitting. The bag is red so it fits in absolutely perfectly – awesome!
WARWICK Accessory Pack
Curious Design were giving Warwick's accessory range a bit of refresh and I was asked to re shape the packaging for the ruler, protractor, eraser, sharpener & pencils set. Originally these were sold on a piece of printed card & bagged up. They were looking for something a little more stylish but would still stay streamlined and could easily hang in stores ...
With a bit on ninja cardboard engineering, the items now fit nicely on a internal fitting and housed in a sleek, curved pillow pack style carton - accompanied with a smart window & of course a hanger with a euro-hook.
Brand Design Kudos - www.curious.co.nz
Spicers - New Range Promo Pack
Spicers have been servicing people's paper needs in New Zealand for almost 100 years, and maintain a strong global identity with operations in Australia, Hong Kong, Malaysia, Singapore and the United States. They say that there is nothing more exciting than a blank piece of paper .... Paper is a promise, it is one half of a relationship waiting to be completed by the other half - your vision.
With this in mind they wanted to extend their already enormous paper range and add new boards that are perfect for sign & display needs.
Generally when a range like this comes out, paper companies tend to stack A4 sized pieces into a large, crude box and lob it on your desk and say "here, look at our new range .. we do really thick stuff now" You politely say "that's great news" and start the process of deciding where to put this oversized box that you've just been struck with. It generally ends up kicked under you desk or in a filling cabinet somewhere because you can't bare to look at it.
Spicers recognized this and decided to make the pieces the same size as a swatch book - easy.
The pack was designed to show off some whizzy cardboard engineering using their product and effortlessly have their new range easily accessible and more importantly ... worthy of sitting on your desk.
See their full range here - www.spicersnz.co.nz
Great artwork completed by Switch - www.switch.co.nz
Changing the world 1:FACE at a time
The 1:Face Watch empowers YOU to create change in the World.
Each colour watch represents a different cause and has a particular metric tied to it. When you buy a watch, this metric is carried out by our supporting charities. For example, when you buy 1 white watch, our supporting charity One Day's Wages provides food supplements to 16 children in the Horn of Africa.
Designing the packaging for these watches was as awesome as the cause itself ..
The packaging is all about the watch, simplicity is key. Choosing crystal clear PET we crafted/engineered a fitting which enables the watch to appear suspended in mid-air and is complimented between two end caps, simply framing the watch as they come in a variety of colours, depending on the charity.
These will change the world … Keep your eyes peeled, this is going to be BIG!
Thanks to Fam Mirza for asking me to change the world with them and to join the vision …
Check out the 1:FACE website for details & how you can get hold of these, and indeed change the world "1:FACE at a time"
Tandem Photography is a Christchurch based company of professional photographers committed to offering excellence in a diverse range of photographic services. These guys have become one of the most sought after Christchurch wedding photographers and are available within New Zealand and internationally for wedding photography. Award winning wedding photographers work with you in a unique way using two photographers to capture your day in a natural and unobtrusive way. At Tandem Photography they are passionate in their work and proud of their results ...
In respect to enquiries and future work, Tandem wanted a nice presentation pack that they could mail out to potential clients that would have all the information that they may require. Plus, to look a little fancy too.
A paper covered, rigid box & lid was the way to go, a nice little fitting with a ribbon for easy access to the goodies and a sleeve to finish it off, lovely.
CRC "One Drop" Range
x4 ONE DROP bottle pack ...
Gusto Design approached me with some very nice work that they'd developed for "ONE DROP"
Three differently labelled bottles which looked the business and needed some packaging to house them.
The brief was to design some stylish as well as sturdy packaging. It was a clear vision to me that the pack would indeed keep with the branding. This meant keeping the display as open as possible and the front having the same shape as the bottle to give prominent shelf appeal and recognition. These packs are to be sold in the likes of Bunnings and Mitre 10 so there will be many hands reaching and grabbing at this product. So the design was engineered to have a custom shaped fitting placed into the bottom to hold the bottles individually. This means that when a buyer picks one out, all of the others stand tall and proud instead of slipping forward or over and looking untidy ... we wouldn't want that now would we! Adding a euroslot too means that these can hang from shelf struts also if needed. Great for when shelf space may be limited or they have a promotion in store.
Material: E Flute
Artwork: Labels & Packaging - Jason Petterson, Gusto Design
Packaging, Industrial Design, Branding
CHALKD - Mailer packaging
These sweet chalk boards are getting pretty popular & the guys at CHALKD needed a snazzy mailer to not only look the part but to do the business when it’s thrown around by the courier sorters!
First things first … End caps were developed to slip over each end to stop those pretty, hand crafted corners getting bashed in if it was dropped. Designed to be self make up & friction fit - these were just the ticket. Accompanied with a simple cross wallet to form the outer wrap …. marvellous!
All components were made from Kraft E Flute
Daines & Associates Corporate Gift...
To design 2 concepts to present as a corporate gift.
Approaching the festive time of year, creating a quirky cracker was the first direction to head in. The ends were designed & engineered so the receiver can twist open & access the items inside. Keeping it classy and adding a nifty personal touch - the clients new house placed on top. Then, with a “light bulb” moment...Based on what every architect has used before, the yellow pencil had to be developed. Changing one end to be the point, the twist open end effortlessly became the eraser & with perfect execution...this blew them away.
A simple note inside or some handmade chocolates inside- a great gift
Packaging, Branding, Industrial Design
Expresspak - Cardboard collection for a tradeshow
Expresspak are a food and beverage packaging specialist. Their extensive experience in custom printed packaging and exceptional customer service is highly regarded by customers who are leading operators in the coffee roasting, café, convenience store and speciality food markets across the country.
Having a spot at the fine foods tradeshow - ASB Showgrounds, Auckland they wanted to grab attention by showing how creative cardboard can be ... Brilliant!
These creations below received lots of attention and stole visitors from the other stands left, right & centre. Folks sitting on the corrugated chairs, enjoying a nice tasty coffee whilst perusing the selection of products that these guys have to offer - Win.
Artwork, print/cut & photography - www.dpod.com
This Is Stolen Rum - Dark & Gold/White Bottle Displays
The most sought after of spirits, Caribbean rum was once stolen and run by rogues and racketeers, illicitly sipped in the speakeasies of the American prohibition. Bewitched by the last drops of a rum that had been run into New York City in the 1920s, New Zealand rum fanatics Jamie Duff and Roger Holmes resolved to run rum to a new generation of wrongdoers.
Theirs would be a premium rum blended for a contemporary palate, but one true to the great rums of New York speakeasies and the spirit of the runners who stole and ran them. Stolen Rum is a New World interpretation of that rare and beguiling taste, liberated from the Caribbean by the rum-runners of Downtown Auckland, New Zealand.
Some neat display units for this tasty drop ... Nice, clean & simple design to show off this gnarly rum in all of its glory. Made from B Flute with re-enforced strengtheners inside the body to take x20 bottles.
Lucid Design - Free Postcards...
Lucid Design wanted to release Lucid Cards - a new advertising initiative which gives businesses the possibility of exposure locally nationally and internationally. They needed a stylish way of holding and displaying the cards without using clumpy wooden or metal racks...
With a shared vision, it was possible to create an awesome, innovative design – curved, sleek & able to attach to a wall. The cards have been produced & they are readily available & for FREE in local establishments & with the plan to go national & global, a very exciting opportunity.
Printed on eco-friendly paper and garnished with fresh, original designs, Lucid Cards are a great way to sustainably promote your business throughout New Zealand and abroad.
Sarau Media Presentation Pack...
Sarau Media came to me with a fantastic USB stick that they had customized with their logo. Planning to present the sticks to potential new clients, they felt that the plastic box that it came in didn’t quite cut the mustard so asked for my ninja packaging skills…I developed a custom fit cardboard fitment that held the USB all nice and tight with the bonus of a business card next to it for company. I then made a bufferwall, hinged lid for the outer box that created the perfect canvas for advertising Sarau Media’s services, & to be fair, looks like a quality product - Just like theirs.
Packaging, Multimedia, Industrial Design
Jasper & Black - "Lulalu" Range
1. “Lulalu” Clip - 1 pack & triple pack
Jasper & Black are a Minneapolis based importer and distributor of stationery and giftware, wholesaling to a variety of accounts from J. Crew to MoMA to corner shops. they are a young company and their current assortment includes a company from Sweden called Archie Grand. And out of Australia, a neat photo solution from Photocurator. They were seeking packaging for their “Lulalu” clip (single & triple pack) & wanted to avoid blister packs at all costs! The product is a device to grip & hold papers etc that can be stuck to your fridge, desk, window, you name it… When you press down on the clip, it will make a click noise. When it releases, it will click as well. When pressed down, it opens a cavity which you can slide paper into (from any direction). When released, the cavity closes. They needed some nice packaging that shows off the product in full & for the client to be able to play with it in stores & hear the “clicking” With an easy load solution - here’s the answer….It’s currently undergoing step 2 - graphic design
2. Lulalu Packaging Kits"
These kits hold various combinations of the Lulalu range ....
The brief was to develop x2 "master" boxes : x1 - 5x5" & x1 - 10x10" (to keep within a planogram)
These hold multiple variables of product using different fittings (both cartonboard & crystal clear polypropylene used) The images here are just a few examples of how these packs form & some of the components are still prototypes, hence the plain creamy plastic appearance. Using a bufferwall style tray these items have a framed appearance offering a sense of value and elegance and with the mixture of polypropylene & regular board for the fittings, the products boast a floating/clean appearance. The pack is finished off with a poly sleeve with a euro-slotted hanger in the back that can be pulled up for store display. These creations are now on their way back to Minneapolis, USA to have the artwork laid down and produced for sale across the world.
3. Lulalu Range "x2 Clips"
With a plinth in the bottom for branding, a leaflet slid down the back for even more Lulalu goodness and a fold away hanger ... this pack is looking great
Packaging, Industrial Design, Product Design
Mad Hatter invite
Not your standard DL invite, thank goodness...
Creative Direction, Packaging
Epicure Trading - Cone Holder
These guys make the coolest green bean eco-tableware, ideal for unique food presentation.
A problem that kept raising it's head was just how to hold and present their disposable cones.
So ... in keeping with the eco feel, I designed a corrugated paddle style holder. Perfect for passing around tasty treats by caterers at functions/gatherings. They needed to stand also whilst loading or on display, so triangular feet were developed to match the cones features.
Pretty nice hey ...