adidas ultra boost
Step in to these running shoes and you'll rethink everything you know about what fast and comfortable feels like. They're built with boost™ for incredible energy-returning cushioning beneath your feet without adding weight or sacrificing ground feel. These shoes feature a breathable Primeknit upper for a flexible and supportive fit. With a STRETCHWEB outsole that enhances the energy returning properties of boost™.
The brief was to try and communicate the lightweight transformative feel of the adidas Ultra Boost running shoe - using an interactive packaging form. The shoes rise from within the packaging, and the outer pack instantly becomes the pedestal on which to marvel at the Primeknit runners.
Client / artwork / production: ICG