I was asked to design a knockout concept to use for a pitch to a leading dairy company. This idea came from an informal chat - discussing perhaps creating a milk carton to fill with info, goodies etc. Though before we knew it, the conversation turned into a fully fledged ideas smorgasbord...

Cheese Wheel - To display all of the various parts, strengths & capabilities of their business
Milk carton - Holding documents & promotional goodies
Cream carton - Sweets/lollies & hunger-busting bribery

These were neat ideas and worked well for the industry, but it needed to be presented cleverly.

The Fridge - Not only does this come with internal fittings to hold everything in place neatly and rather charmingly, it boasts a magnetic hinged door with a PVC window so you can see the delights before opening.