FELTON. Product packaging
Kiwi born and Kiwi bred, the Felton story started over 45 years ago in a small workshop in the Auckland suburb of Glen Innes. With a vision of providing New Zealanders with market leading, functional and top quality showerware and tapware, Felton still proudly designs and finishes each and every product right here in Aoteroa. At the forefront of innovation, Felton’s sleek and modern designs are focused on the user and combine technologies with aesthetic appeal.
I was invited to revamp their packaging range, structurally. To work out a modular box and insert systems to minimise product packaging SKU's. This was no easy task, I designed and prototyped for 10 different products, with a range of 5 - 15 styles/models within them - Eeek. Basically, brain gymnastics, trial & error, cutting and re-cutting at my maximum capacity.
It was completed and produced over their range. Now all of their packaging is consistent with form, style and most of all, protection.
Artwork: Felton, Inhouse designer.
Best Design Awards Finalist 2015 (structural packaging)