FUTURITY. Activation Pack
Futurity approached us to conceptualise, design, and produce a very special activation package that would capture the attention of the recipient from its very first opening. Our key considerations were selecting materials that would not only be robust enough to withstand the rigours of travel but to stand the test of time, repeated use, exploration, and play… all alongside creating a ‘Wow’ moment by putting their new, innovative water bottle on a pedestal.
We did this by creating a package that seems quite unassuming at first but once opened - smart cardboard engineering, precision, and balance effortlessly raises the water bottle up and into position. This evokes curiosity and draws you in, engaging with the product and the brand.
Collaborator + Design: Martin Sawbridge
Photography: Kevin Emirali