Good Gold. Rings
Good Gold believes in creating simple rings that emphasise the natural beauty of New Zealand alluvial gold. Working beside the ocean in Nelson, Good Gold studio jewellers take their time making sure the feel of each ring is just right, passing them back and forth to make sure the inside curve is perfect and the finish is smooth and comfortable. These details really matter when you're making a ring that someone will wear every day.
With that said, Good Gold wanted to make something beautiful, meaningful, and environmentally friendly for their rings when they create a pair. Of course, rings come in different sizes, so we developed an uncomplicated modular insert to accommodate this; a stacked, E Flute pad that has the largest & deepest ring cut-outs centralised. This sits at the top of the pack, so even when there are smaller, less deep rings placed in - there's a minimum "jump around" factor, and they still present as and where intended.
They wanted a beautiful unboxing experience, but with zero waste, so we came up with a wonderful book-style pack that was designed to be treasured as a keepsake. There’s a notched tab in the ring layer that lifts out to reveal a ring care kit, so if a ring needs to be polished up, the care kits easy to find on the bookshelf. The material chosen for this pack is G . F Smith's, Extract Range, in the colour shell. Five used paper cups creates one beautiful sheet of 380gsm paper, so after all of that pioneering effort, we wouldn't want it just thrown away now would we.
Brand, graphics & artwork: Jarred Bishop, Output.
Final photography: Lumiere. With thanks to & copyright © Good Gold