Huski is a New Zealand startup that designs innovative performance drinkware and is focused on creating better drinking experiences for its customers. Huski offers a range of premium thermal drinkware products including coolers for wine and beer, tumblers for hot and cold drinks, and drinking accessories.

The products are shipped directly to customers via courier, the packaging is designed with the risk of accidental damage in transit in mind, and is able to easily survive a 1-metre drop test with the product intact. The inner package has been purposely designed to showcase the product and allow sales staff to place it in ‘presentation mode’ for an attractive and informative display. 

A preference for recyclable cardboard materials led to the packaging including no plastic materials whatsoever & the structural packaging for the Huski range needed to reflect Huski’s core values of quality, innovation and trust. Simple is hard, but the packaging achieves this through an uncomplicated, honest design, and just the right amount of spark to enhance the product within.

Collaborative packaging ideation, product design & graphics: Blender Design 

Photography: Theo Leach

Final imagery thanks to & copyright © Huski