It was a pretty cool day when the idealog team asked me to help design, build and set up a cardboard cover shoot for their Nov/Dec issue. The magazine was going to include the NZ Innovator Awards and an extensive piece on exporting goods to China so we needed to do something innovative and around the idea of taking ideas to the world.
After a good brainstorming session, I was basically given the nod to get to work and cut lots of cool things out of cardboard. The large head with all the landmarks was made from E Flute and cut with an Esko cutter, slooooowly... as for the clouds and balloons, I simply cut & creased these by hand on some nice 350gsm stock. We used the Esko again for the letters, these were made 3D by layering one on top of each other - B Flute.
The shoot took us around 5 hours and had many important elements, such as patience, masking tape, fishing wire, biscuits, knot tying, beer, standing on tippy toes, laughing, climbing, wobbling, shaking, nodding, and of course, a whole heap of photography gear. The cheeky devils then decided to put me in the piece and slap me on the cover too - ha, stoked! My mum is going to be so proud. You can check out some footage of the shoot here.
Art Director - Aimee Carruthers
Editor, idealog - Hazel Phillips
Photographer - Bryce Carleton