It was the summer of ‘72 and the Rolling Stones had just arrived in America, ready to kick off a tour that would redefine rock ‘n’ roll.
First stop was Trident Bar in San Francisco, famed for its beautiful waitresses and rock n roll debauchery. During the party, the band wanted to try something a little bit different so they asked barman Bobby Lazoff to create them a unique cocktail.
The rest, as they say, is history. The new Jose Cuervo cocktail quickly became the official tour pick for the most groundbreaking of all rock tours, often dubbed – ‘The Tequila Tour.’
To celebrate the drink behind the legendary tour, The PR Shop asked us to design and create a Limited Edition Jose Cuervo Rolling Stones Kit. A fully decked out roadie case was the first thing to spring to mind, encapsulating the feel and tone of the brief. Completely made from E-flute corrugated, and some jazzy artwork, x40 of these were produced, hand built and sent to a bunch of lucky rock n' rollers.
Within this, you find the ingredients to make your very own Batanga - and why not bust out some Mick Jagger moves while you’re at it!
Artwork: Mike Amundsen