Box Refreshed. For Reshoeven8r, the world's most respected sneaker care specialists. Reshoevn8r (R8) approached LA-based Hype Type Studio & London-based Socio Design to help rediscover their purpose, and rethink their future. They led them back to the thing that started it all. The thing they share with each and every one of their followers: a love of sneakers.
Hype Type & Socio developed the conceptual direction for the new R8 packaging suite and handed us visuals to give feedback on, refine and resolve the functionality, physically. We hand-crafted and engineered each pack with precise inserts and into new, ownable outers.
Rebrand + all graphic design & artwork: Hype Type Studio + Socio Design
Final imagery thanks to & copyright © Reshoeven8r.