Serious Popcorn
Serious Popcorn is popcorn with a serious story.
Snacking has a bad rap. Most snack foods aren’t made in a way that’s any good for you or the planet. Serious Popcorn is here to change all that. Popcorn is a gluten-free, fibre-rich whole grain. It’s a naturally light and healthy snack that they pop by hand and season to foodie perfection.
You may notice their mascot, Serious Bear. Why so Serious? Serious Bear is concerned about what you’re snacking on. He’s giving you that look. Enough of the chips, stop it with the chocolate bar, you. He's giving you this look out of love. Because he cares. Like a bear.
I care too. And as part of a PR campaign, I was asked to create a packaging form around the idea of an emergency snack aid kit. As there were x2 flavours, the pack was designed to have a twin opening. One on the left, and one on the right - offering a sense of interaction and discovery.
Branding & artwork: DDMMYY
Seriously.
Snacking has a bad rap. Most snack foods aren’t made in a way that’s any good for you or the planet. Serious Popcorn is here to change all that. Popcorn is a gluten-free, fibre-rich whole grain. It’s a naturally light and healthy snack that they pop by hand and season to foodie perfection.
You may notice their mascot, Serious Bear. Why so Serious? Serious Bear is concerned about what you’re snacking on. He’s giving you that look. Enough of the chips, stop it with the chocolate bar, you. He's giving you this look out of love. Because he cares. Like a bear.
I care too. And as part of a PR campaign, I was asked to create a packaging form around the idea of an emergency snack aid kit. As there were x2 flavours, the pack was designed to have a twin opening. One on the left, and one on the right - offering a sense of interaction and discovery.
Branding & artwork: DDMMYY
Seriously.
