SHOTT fruit syrup gift range
Samdog approached me with a challenge. To create a bespoke x3 bottle gift pack, boasting the products vivid colours and allows light to sparkle through at every angle.
There were 2 key conditions:
1. Not to be made from corrugated board
2. Not to be a drab windowed carton
Music to my ears.
The pack was designed to show as much of the bottles as physically possible. This was achieved by engineering the top and bottom walls to take the bottle's base and cap - just the right size to load the tops in and snap the bases into place. However, these are heavy and needed extra support than just the cardboard to make sure they stay nice and safe. The solution was to design and develop custom E Flute fittings that are easily slipped into the cavity walls during make-up, adding strength, stability and the final touch to have this design looking immaculate & sleek on the outside, whilst having a solid skeleton system underneath.