Best Design Awards 2017. Giant piñatas
They brained the concept of "Giving it your Best" which translated into purple foiled, handmade Piñatas that set the theme for the year-long promotion. Though not only did they very carefully curate a photo shoot, plus a video to bring the campaign to life - they asked Think to build a large Piñata for the Awards night itself. Ace.
Initially, I just heard 'large'... So my first prototype was straddle size, and created, then presented (this) as the first attempt. The feedback was both hilarious and exciting. I was told to make it 3 times bigger and to produce two of them! They were to be hung from the ceiling in all of their sparkling glory.
Huge credits go to McCarthy for a brilliantly executed campaign, and to the Best Awards team who covered these Llama sized, trojan horse things with strips of beautiful purple foil - bravo!
Photography - Hollow Creative
More work like this, please. What a joy.