The Designers Institute of New Zealand's Best Design Awards is the National award ceremony for all things design. This year, McCarthy had the honour to create and roll out the 2017 campaign. 

They brained the concept of "Giving it your Best" which translated into purple foiled, handmade Piñatas that set the theme for the year-long promotion. Though not only did they very carefully curate a photo shoot, plus a video to bring the campaign to life - they asked Think to build a large Piñata for the Awards night itself. Ace.

Initially, I just heard 'large'... So my first prototype was straddle size, and created, then presented (this) as the first attempt. The feedback was both hilarious and exciting. I was told to make it 3 times bigger and to produce two of them! They were to be hung from the ceiling in all of their sparkling glory.

Huge credits go to McCarthy for a brilliantly executed campaign, and to the Best Awards team who covered these Llama sized, trojan horse things with strips of beautiful purple foil - bravo! 

Photography - Hollow Creative

More work like this, please. What a joy.