Steens. 27+ UMF Manuka

A collaborative project: Steens, David Trubridge, Think Packaging & Wrapology. Manuka flowers only open for a few short weeks of...

Trade Me. Paper set

The Breakout Room approached us to help create a vision. A whimsical beach scene, plus props, all made from paper....

Milk. Holiday season client gift

For Christmas, Milk worked with Huffman’s Sauces to create a limited edition self-promotional gift – a bespoke Chilli Pepper, Pomegranate...

The True Honey Co. Rare Harvest

Given their drive for excellence and dedication to finding the most pure and pristine Mānuka forests in the country, it’s...

you made the cut

Self-promotion: Ideation - Creation. Form plays a vital part in creating an outstanding piece of packaging. Unfortunately, it’s often overlooked....

Movember. Burger Burger

Movember is an annual event involving the growing of moustaches during the month of November to raise awareness of men's health issues,...

Cook & Nelson. Hamper

To have no wood shavings or cellophane in sight. That was the brief... Oh, and to redefine the hamper. Achieved...

Blush Florals

Blush are known for being the best at what they do, driven by good taste and style.  Opening their Parnell shop...

Marx Design. Client gift

As a creative studio, Marx Design believes that the best work happens when staff and clients balance the intensity of...

Orcon. Paper models

Orcon was set to launch a new and improved website offering Gigantic Fibre. All unlimited, all awesome. I was asked to ideate...

Beck’s boombox

An eclectic mix of musical genres influenced the newest range of New Zealand exclusive Beck’s bottles. Each label motif is...

The True Honey Co.

The True Honey Co.’s (TTHC) honey is among the purest Manuka on the planet, honey that can fetch $240 per...

Designworks. Happy holidays

A collaborative venture.This project celebrates Designworks rooftop honeybees, delivering the message of working naturally. A sweet gift for their clients -...

L&P paper set

The cork wall to execution.  Marx Design had a vibrant and energetic photo shoot planned for the launch of their...

Bayly & Moore. The brilliant madness of love

Bayly & Moore wanted to make sure that the way they handed over a couple’s finished wedding story was a...

STOLEN. Smoked rum

STOLEN is proud to introduce the World’s First Smoked Rum… the result of an artisanal approach fueled by the desire...

Colenso. Skinny VIP(ish)

Had a blast designing & developing these wearable, foldable, collapsible backpack stools with Colenso BBDO. "Going to events this summer? Sick...

Kenworth. Cardboard truck

"We've seen your cardboard tv... we want you to build us a cardboard truck" Now I'm no model maker, but...

Newton Espresso

Structural packaging design should be as beautiful as the product inside. This package was designed to protect & present the Newton...

B&F Papers

While staying true to their values as a specialist paper merchant, B&F Papers recently decided to focus on gaining a share of...

Soda Brewery. x4 Pack

Previously Unavailable (in partnership with Heineken) created Soda Brewery when they found themselves in a love-hate relationship with soft drinks. "We love...

Colenso. Stranger dinners

What to eat waffles like Eleven?Structural package design for, and in collaboration with Colenso BBDO: For Spark, Netflix & Stranger...

Best Design Awards 2017. Giant piñatas

The Designers Institute of New Zealand's Best Design Awards is the National award ceremony for all things design. This year, McCarthy had...

NZIA. Awards trophy packaging

From 2016, the New Zealand Institute of Architects (NZIA) named awards became the country's highest tier of architectural achievement. The...

Colenso. 42Below

Colenso recently created a brand guideline book for 42Below. They purposely made it kinda naff, yet kinda cool. So... we made...

Lyttelton Lights

Lyttelton Lights and Imagic engaged us to develop the structural packaging for their candles, which were previously sold unboxed. This...

adidas. ULTRA BOOST

Step into these running shoes and you'll rethink everything you know about what fast and comfortable feels like. They're built with...

F-A-B-R-I-C. Buyers gift

Richards Partners approached us to develop a twin wine box as a buyers gift for the developers, Lamont & Co's  FABRIC of ONEHUNGA...

Chapter2. Tere

Chapter2 was created by Michael Pryde, inspired by his years of dedication to design and cycling. We set out to...

David Trubridge

David Trubridge (DT) approached us with a very clear brief - improve our packaging system. For a while, DT had...

Cocktail kits

The Cocktail Collective has made creating your own tasty drink at home, or a party easy. Simply choose your cocktail box &...

Steinlager. Tokyo Dry release

Two cultures, one beer. New Zealand’s raw ingredients meet Japanese brewing mastery. The result is a collision of two cultures...

BOLU. Organic loose leaf

BOLU are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. The brief was to...

Rest In Pets

The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event....

KAI. Presentation pack

KAI Coconut Water is made from the best coconut in the world – the Sri Lankan Golden Thambili. I was...

STOLEN. Coffee & Cigarettes

Stolen Rum was looking to send out their new rum, Coffee and Cigarettes, to influencers throughout New Zealand, Australia and the United States....

Black Arrow Candles

Black Arrow Candles are an inimitable, sophisticated brand of soy wax candles, hand crafted and lovingly poured and packaged to order....

Methven. Shower systems

Creating amazing water experiences is what Methven do every day, and have done since 1886. Today, Methven is world renowned for beautifully...

"suits you sir"

This snappy dresser isn't made up by some clever graphic design. Entirely hand-cut from cardboard, this pack is the perfect leave...

Jose Cuervo

It was the summer of ‘72 and the Rolling Stones had just arrived in America, ready to kick off a...

YOLKR. Egg separator

Forget the traditional method of transferring the yolk between cracked egg shells... and the mess, broken yolks and floating shells...

FELTON. Product packaging

Kiwi born and Kiwi bred, the Felton story started over 45 years ago in a small workshop in the Auckland suburb of...

Danelle Bohane Photography

Danelle Bohane is an Auckland based wedding photographer. She travels throughout New Zealand and beyond for weddings on a regular...

dpod clapper

dpod offer design, photo, video, print & packaging.With such a plethora of skills and service, dpod wanted to create a...

Double module kit

A juicy bit of cardboard engineering. Lucid Design was asked to gather all of these elements together and package them up. We knew...

idealog cover

It was a pretty cool day when the idealog team asked me to help design, build and set up a...

Cardboard fridge

I was asked to design a knockout concept to use for a pitch to a leading dairy company. This idea...