Keeping You Together

Standing for KEEPING YOU TOGETHER, KYT redesigns and redefines the daily diabetes experience. Crafted with insights from hundreds of diabetics around the world, KYT repackages bulky medical equipment into fashion-stacked, feature-packed bags and cases that keep treatment breezy and minds easy. All ethically crafted from responsibly sourced materials, and supporting diabetes charities.

Every packaging detail is designed to uplift the user – Graphic in shape, the packaging mimics the trapezoidal tapering of the bags inside – hinting at what’s to come. Visually striking on their own, or stacked together. The crossbody unboxing experience is designed to teach customers how their bag fits together on arrival; by purposefully separating the two halves of the bag, it invites customers to magnetise the two halves together and attach the strap before use – helping them get to know their bag.

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Client: KYT Bags

Graphic Design/Direction: MADE BY JP, Bridget Scanlan, Tom Boyle

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